Hearsay, Inc. Privacy Policy

Effective Date: 2-20-2025

This Privacy Policy describes how Hearsay, Inc. ("we," "us," or "our"), a brewery and theater, collects, uses, and shares your personal information when you visit our website (the "Site"), visit our physical location, or otherwise interact with us. We are committed to protecting your privacy and handling your data responsibly.

Information We Collect

We collect information from you in various ways, including when you visit our Site, our brewery, participate in events, join our loyalty program, or contact us. The types of information we collect include:

  • Website Information: When you visit the Site, we automatically collect certain information about your device, including your IP address, web browser, time zone, and some of the cookies that are installed on your device.  

  • In-Person Information: When you visit our brewery, we may collect information such as your name, age (for verification purposes), contact information, and purchase history. We may also collect information through security cameras (for security purposes).

  • Order Information (Online & In-Person): This includes your name, billing address, shipping address (if applicable), email address, phone number, payment information, items purchased (including beer, food, merchandise), and order total.

  • Contact Information: This includes information you provide when you contact us, such as your name, email address, phone number, and message.

  • Marketing Information: With your consent, we may collect information about your marketing preferences, such as your interest in specific beers or events. This may include sign-ups for our newsletter or loyalty program.

  • Age Verification: For the purchase of alcoholic beverages, we may collect information to verify your age, such as your date of birth or government-issued ID.

  • Loyalty Program Information: If you join our loyalty program, we will collect information necessary for participation, such as your name, email address, phone number, purchase history, and rewards earned.

  • Cookies: We use cookies to collect information about your activity on the Site, such as pages visited, links clicked, and items added to your cart. You can control cookies through your browser settings.

How We Use Your Information

We use the information we collect to:

  • Fulfill and manage your orders (Online & In-Person): This includes processing payments, fulfilling orders (including age verification for alcohol purchases), and providing customer support.

  • Improve the Site and Brewery Experience: We analyze site and customer data to understand how visitors interact with us and make improvements to our website, brewery, and offerings.

  • Communicate with you: We may contact you with order updates, marketing communications (with your consent), event announcements, loyalty program updates (if applicable), and customer service inquiries.

  • Personalize your experience: We may use your information to personalize your experience, such as recommending beers or events you might be interested in.

  • Age Verification: We use your information to verify your age for the purchase of alcoholic beverages.

  • Legal Compliance: We may use your information to comply with applicable laws and regulations, including those related to the sale of alcohol.

  • Security: We may use information collected through security cameras for the safety and security of our customers and staff.

Sharing Your Information

We may share your information with the following third parties:

  • Service providers: We share information with service providers who assist us with payment processing, shipping, marketing, age verification, loyalty programs, and other operations. We require these providers to protect your information.

  • Legal authorities: We may disclose your information to legal authorities if required by law or legal process, including those related to the sale of alcohol.

  • Business transfers: If we are involved in a merger, acquisition, or sale of all or a portion of our assets, your information may be transferred as part of that transaction.  

Your Rights

You have the right to:

  • Access your information: You can request access to the personal information we hold about you.

  • Correct your information: You can request that we correct any inaccuracies in your personal information.  

  • Delete your information: You can request that we delete your personal information, subject to certain exceptions, such as legal obligations related to alcohol sales.

  • Object to processing: You can object to the processing of your personal information for marketing purposes.

To exercise these rights, please contact us at hello@heardotsay.com.  

Data Retention

We will retain your personal information for as long as necessary to fulfill the purposes for which it was collected, unless a longer retention period is required by law, such as records related to alcohol sales.  

Policy on Children and Minors

We do not knowingly collect personal information from individuals under the legal drinking age. If you become aware that someone under the legal drinking age has provided us with personal information, please contact us.  

Changes to this Privacy Policy

We may update this Privacy Policy from time to time. Any changes will be posted on this page with a revised "Effective Date." We encourage you to review this Privacy Policy periodically.  

Contact Us

If you have any questions about this Privacy Policy, please contact us at:  

hello@heardotsay.com

734.506.8441

2350 W Liberty St.

Ann Arbor, MI 48103